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ASSIGNMENT
Design and prototype a novel feature or feature-set integrated within an existing map or streaming app.
OUTCOME
Feature-set integration within Apple Maps that presents an opportunity to increase users’ cultural awareness.

Completed in five weeks

Context
Design 383, Fall 2022

Team
Faith Ong, Evelynn Li

Applied Methods
Rapid ideation, competitive analysis, user research, qualitative analysis, information architecture, prototyping, wireframing

Ideation

At the beginning stages of this project, the ideation phase allowed for experimental, unusual, and speculative concepts that could be potentially embedded into the Maps platform.

+ Details

Speculative Features that might utilize untested or emerging technologies

Slow walker feature, measure your average walk speed to account for accurate walking time

Covid details on location wanting to go to (mask requirement, foot traffic wondering if it is busy, ability to put if people wear masks at location)
Experimental + Unusual Concepts

PNW foraging berry picking locations

Party feature geared towards university students; students put where a party is/see how far it takes to walk/bus

Sky feature, locations where you can see the best sunsets, where you can see the stars the best, constellation mode
Complex features that offer enhanced functionality and user experience

See your contacts ratings/reccs of restaurants + sights on the map

New feature only for local restaurants /markets/festival

Enhanced functionality on sending ETA to friends through maps

See safety alerts in-app, like the UW (University of Washington) alerts w/ the locations

Uber features with maps app, easily get car to pick you

Exploring Directions

Building on concepts that push the boundaries of the current product or mass-appeal as well as concepts that readily align with the current user experience, cultural norms/expectations, and current technologies

Safety Alerts

How Might We

Caution users about potentially dangeous activity around surrounding areas?

POV Statement

A University student wnats to get a late night snack after studying, with crime at an all time high, they are unsure if it is best to go out at this time.

Sketch

Conscious Map

How Might We

Add components that have more environmental + social considerations (biking, using public transit, local, minority-owned businesses)

POV Statement

A community member wants to bike to her nearest small business.

Sketch

Timeline + History Map

How Might We Problem/Opportunity Statement

Add components that have more environmental + social considerations (biking, using public transit, local, minority-owned businesses)

Converging
A Direction